Venus is at 29 degrees of Gemini. She will enter Cancer at 9:28 pm Eastern.
There are 30 degrees in an astrological sign. So, when a planet reaches the 29th degree, it has traveled through the breadth of the sign and is now ready to say good-bye.
This is a long-winded way of saying that at 29 degrees, it is time to wrap up loose ends and clean up details to prepare for the shift in energy that will shortly take place.
Venus concerns things that attract us--our tastes, the arts, our relationships, and, last but not least, money and resources. Gemini is a sparkly energy, like effervescent champagne bubbles, this energy delights for the moment but cannot hold our attention.
Our tastes run to the eclectic, and our communications flow like a steady stream of twitter posts. If we are engaging our clients, we do it in short bursts to get our message across quickly before their attention wanes. When Venus turns to Cancer, our clients will want to be engaged on an emotional level.
Today also coincides with the last day of the month, July, and the last business day, Friday. This reinforces the imperative to finish up our business.
It may be easier said than done given that Mercury, planet of communication and thinking, opposes the nebulous Jupiter/Neptune conjunction. Watch for cloudy thinking. Double checking on details would not be the worst thing to do.
So, how to best use the energy of the day? Wrap up your month-end tasks, stick with routines, then take a deep breath to listen to the voice of the Universe.
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